40 WhatsApp follow-up messages for sales (copy and paste)

Copy, paste and change the words in square brackets. Each template is written to be short, polite and to end with an easy next step. For when to send each one, see how often to follow up with leads.

Rules that make any template work

1. Use their name and what they asked about. “Hi Priya, about the 3BHK in Sector 50…” beats “Dear customer”.
2. One message, one point. Long paragraphs get skipped.
3. Add something. A photo, a price option, an answer, a deadline.
4. End with an easy next step. Two choices are easier to answer than an open question.
5. Send within business hours. And stop when they ask.

Right after the first enquiry

1. Hi [Name], thanks for messaging [Business]! [Answer their question in one line]. Can I ask [one qualifying question]?
2. Hi [Name], happy to help with [product/service]. It starts at [price] and includes [key thing]. Would you like me to share options for your budget?
3. Thanks for reaching out, [Name]! We have slots at [time 1] and [time 2]. Which one suits you?
4. Hi [Name], here is our brochure for [product]: [link]. What matters most to you: price, location or timeline?
5. Hi [Name]! To suggest the right option, could you share [detail 1] and [detail 2]? It takes 10 seconds.

When there is no response

6. Hi [Name], just making sure you saw my message about [topic]. Happy to answer any questions.
7. Hi [Name], many people ask about [common worry], so here is a quick answer: [answer]. Anything else I can help with?
8. Hi [Name], would a quick 5-minute call be easier? I am free at [time 1] or [time 2].
9. Hi [Name], I know you are busy. Would it help if I sent just the price and the next available slot?
10. Hi [Name], should I close your enquiry for now? You can message me anytime if you need [product/service] later.
11. Hi [Name], last message from me on this! If [product] is not right for you, no worries at all. Wishing you the best.

After sending a quotation or proposal

12. Hi [Name], did you get a chance to look at the quotation for [item]? Happy to walk you through it.
13. Hi [Name], one thing I forgot to mention in the quote: [benefit, warranty, free add-on].
14. Hi [Name], if the budget is a concern, we also have [lower option / EMI] at [price]. Want me to send that version?
15. Hi [Name], is there anything in the quote you would like changed? I can revise it today.
16. Hi [Name], just a heads-up that this price is valid until [date]. Shall I block it for you?
17. Hi [Name], have you had a chance to compare? Happy to explain how we differ on [quality/service/timeline].

Before and after an appointment, visit or demo

18. Hi [Name], a reminder about your [appointment/visit/demo] tomorrow at [time] at [place]. Location: [link]. See you!
19. Hi [Name], see you in an hour! Reply here if anything changes.
20. Hi [Name], we missed you today. No problem! Would [day/time] work instead?
21. Hi [Name], thanks for visiting today! What did you think of [what they saw]?
22. Hi [Name], great talking to you. As promised, here is [document/link]. Next step: [step]. Shall I go ahead?

Payment follow-up

23. Hi [Name], a friendly reminder that the payment of [amount] for [item] is due on [date]. Payment link: [link].
24. Hi [Name], just checking whether the payment for [invoice no.] went through? I have not been able to see it yet.
25. Hi [Name], thanks for the payment of [amount]! Here is your receipt: [link].
26. Hi [Name], if paying in full is difficult right now, we can split it into [n] parts. Would that help?

After the sale

27. Hi [Name], thank you for choosing [Business]! If you need anything, message here anytime.
28. Hi [Name], how is [product/service] working for you so far?
29. Hi [Name], if you are happy with us, a quick Google review would mean a lot: [link]. Thank you!
30. Hi [Name], do you know anyone who might need [product/service]? We would take good care of them.

Re-engaging old or cold leads

31. Hi [Name], you asked about [product] a while ago. We now have [new thing]. Still interested?
32. Hi [Name], our [season/offer] starts on [date]. Thought of you since you asked about [topic].
33. Hi [Name], hope you are well! Did you go ahead with [need], or are you still looking?
34. Hi [Name], prices for [product] are changing on [date]. Wanted to let you know before they do.

For specific industries

35. Real estate: Hi [Name], a new [2BHK/3BHK] just opened up in [project] within your budget. Want to see it this weekend?
36. Clinic: Hi [Name], Dr. [Name] has a slot tomorrow at [time]. Shall I book it for you?
37. Coaching: Hi [Name], the [course] batch starts on [date] and [n] seats are left. Would you like to attend a free demo class first?
38. Travel: Hi [Name], I have put together two options for [destination]: [option A] and [option B]. Which feels closer?
39. Solar: Hi [Name], with a [n] kW system your bill could drop significantly. Shall we do a free site survey this week?
40. B2B: Hi [Name], following up on the quote for [qty] [item]. We can dispatch by [date] if confirmed this week.

Find more ideas for your trade on our industries page.

A note on WhatsApp rules

If you use the WhatsApp Business Platform (API), any message you send more than 24 hours after the customer’s last message must use a template approved by Meta. Most of the messages above can be submitted as templates with placeholders. Inside the 24-hour window you can write freely. More in WhatsApp Business app vs API.

Stop doing this by hand

Templates help, but the hard part is remembering to send them. OakDeal sends routine follow-ups and reminders by itself within business hours, stops them when the lead replies, buys or opts out, and lets the AI write a natural reply when the lead responds. Your team only steps in when a person is needed.